How many times have you heard the phrase “You get out what you put in?”
If you’re anything like me, it’s probably enough times to makes your eyes roll.
But here’s a bit of common sense that most people don’t stop and consider: This same logic applies for your website too!
The success of your website is directly proportional to the quality and quantity of effort that you put in.
It’s no secret that the most successful websites are the ones that are tenderly loved with a healthy investment of time, money, and energy. That’s what makes them good, and good websites are the ones that accomplish goals by serving as a valuable tool for your business or organization.
But unfortunately good websites don’t come out of thin air, and they aren’t cheap or easy to create. They require careful planning, attention to detail, and a commitment to confronting and solving difficult problems. These things might seem difficult and unnecessary until you start thinking about your website as an investment. And remember, the entire premise behind an investment is that it generates something in return.
That something is defined by you. It might be selling more products, acquiring new clients, or perhaps even growing an audience of people who admire your work. Regardless, defining your desired return gives you real goals to strive for and a tangible metric for measuring your website’s success. And of course, the more effort you put in, the greater the rewards you will reap.
I start my website projects by defining your goals and your desired return. Then together we determine a reasonable investment and course of action required to get there. Some goals are more ambitious than others, and accordingly these websites will require a greater investment to achieve success.
A success story
I recently had the pleasure of working with Lynne and Helene of L2L Consulting, a pair of talented ladies who provide business and leadership coaching throughout Southern California.
Lynne and Helene needed a website that immediately impresses potential clients. It had to look as expensive as the services they offer, and effectively communicate the value of their expertise.
Fortunately, they understood the value of investing in their website. They realized that a well-planned, elegant, and professional online presence with a carefully constructed message would pay off with potential clients who research their services.
Sure enough, within three weeks of launching their new website they landed a contract netting them 5X their initial investment! The contract came unsolicited, by someone who had simply found L2L’s website through a Google search and liked what they saw.
While some may chalk it up to coincidence, I see a direct correlation between an exceptional effort and a return on investment.
I can help you find success too
Making a successful website may sound intimidating, or even impossible, but it doesn’t have to be. My job is to learn about your business, help you create a blueprint for your website’s success, and establish a plan of action to get there. All I ask in return is that you treat your website as an investment, and not an item to simply check off your list.
If you’re ready to make an investment in your website don’t hesitate to get in touch.
Catherine Eagleson says
I really agree with you Evan. I do believe all the business must have a website. I myself got my own website for my puzzle business. Good to read some useful articles here Evan.
Doug Schreiber says
What a great article. I’ve struggled with pricing for years often chargining based on customer’s budget, which usually meant I lost money. For projects that exceed $5000.00, do you guys break the payments up based on the project stages?
Thanks again this really helped.
Evan Scheingross says
Thanks for reading and sharing your experiences.
I break up ALL projects I handle into payments based on project milestones, regardless of the budget.
The breakdown of the payment schedule is determined by the project and the work involved, but I generally do two either 2, 3, or 4 equal installments at pre-determined intervals.