I like things that are simple. I like the simple elegance of single-speed bikes, and the simple deliciousness of a good grilled cheese sandwich. To me, less is more. The absence of complexities eliminate distractions and force me to focus on what’s most important: the enjoyment of riding a bike or the taste of a well-made sandwich. […]
A human-first approach to SEO
The world of search engine optimization (SEO) is frequently shrouded in mystery and voodoo, when really it shouldn’t be. Too often I see people become confused and overwhelmed with the amount of information available, or worse, pay significant amounts of money to a “SEO specialist” without getting any positive results. My approach to search engine optimization is […]
Spare Me From Your Stupid Slideshow!
Wow! What an awesome weekend. Thank you to everyone who made WordCamp San Diego 2017 possible, and to all who saw my presentation. For those missed it, here is the full video, along with my slides and a full write-up. PDF slide download: Spare Me From Your Stupid Slideshow A personal confession First off, you should know […]
Building Trust With Your Audience Through SSL
I added SSL to this website over the weekend. It’s something I had literally been putting off for years. There are many reasons why I had failed to prioritize this feature, but the biggest one was simply because I thought it wasn’t really important or necessary. And here’s the thing: Unless you’re doing eCommerce on your website […]