Why being genuine, transparent, and authentic with your prospects will simplify your marketing and get you better clients. My older son just turned 4. I try to read to him every night, and one of his favorite stories is Pete the Cat: Too Cool for School. In the story Pete the Cat wants to look […]
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Less is more when it comes to your website
I like things that are simple. I like the simple elegance of single-speed bikes, and the simple deliciousness of a good grilled cheese sandwich. To me, less is more. The absence of complexities eliminate distractions and force me to focus on what’s most important: the enjoyment of riding a bike or the taste of a well-made sandwich. […]
A human-first approach to SEO
The world of search engine optimization (SEO) is frequently shrouded in mystery and voodoo, when really it shouldn’t be. Too often I see people become confused and overwhelmed with the amount of information available, or worse, pay significant amounts of money to a “SEO specialist” without getting any positive results. My approach to search engine optimization is […]
Spare Me From Your Stupid Slideshow!
Wow! What an awesome weekend. Thank you to everyone who made WordCamp San Diego 2017 possible, and to all who saw my presentation. For those missed it, here is the full video, along with my slides and a full write-up. PDF slide download: Spare Me From Your Stupid Slideshow A personal confession First off, you should know […]
Building Trust With Your Audience Through SSL
I added SSL to this website over the weekend. It’s something I had literally been putting off for years. There are many reasons why I had failed to prioritize this feature, but the biggest one was simply because I thought it wasn’t really important or necessary. And here’s the thing: Unless you’re doing eCommerce on your website […]
Content is (Still) King
When I started this (admittedly languished at times) blog many years ago, I wrote about why content is king on the web. Today I’m here, older, wiser, and worse-for-the-wear from raising a very energetic toddler to let you know that this pretty much hasn’t changed. Publishing great content will always be rewarded, and never go out of style. […]
Dude, Speed Up That Website!
Today I had the honor and privilege of presenting at WordCamp San Diego, 2016. I’m thrilled with the feedback that I’ve received on my talk thus far. A huge thank you goes out not just all of you who watched me speak, but to the organizers of the event who worked hard to ensure that it was […]
Making Websites That Don’t Suck
I recently had the opportunity to guest lecture at Thomas Jefferson School of Law in San Diego. The goal was to help graduating law students who would be opening their own law practice create a website. I chose a topic that is near and dear to my own heart: Making Websites That Don’t Suck. A similar […]
Switching WordPress Themes Like a Boss
On March 28, 2015 I have the privilege of presenting at WordCamp San Diego on the topic of “Switching Themes Like a Boss.” This is my first time ever speaking at a WordCamp and I couldn’t be more thrilled to be sharing this talk with you in my own hometown! Slides from the presentation can […]
Your website should be an investment, not a cost
How many times have you heard the phrase “You get out what you put in?” If you’re anything like me, it’s probably enough times to makes your eyes roll. But here’s a bit of common sense that most people don’t stop and consider: This same logic applies for your website too! The success of your […]