Happy new year!

As Daniella and I reflected on our business goals for 2025, we thought about how we could help you achieve yours as well.

To start the year strong, here are three ways to improve your website and set yourself up for success in 2025:

1. Experience, Expertise, Credibility & Authority in an AI-Driven World

In a world where AI-generated content is everywhere, authenticity matters more than ever. Both your audience and search engines now prioritize Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).

Fortunately, helping you build trust with your audience is what we do best—it’s a core part of what we love about this work. If you’re unsure of how to get started let’s review your website’s traffic data to see what’s resonating. Together, we can make smart updates to your content that highlight your expertise and align with your goals.

2. Invest in Original Photography

Your website should feel uniquely you. Original, high-quality photography does exactly that, building trust and a connection with your audience in a way stock images cannot accomplish.

We’re excited to now offer photography services to help you create visuals that truly represent your brand. Whether it’s your team, your space, or your process, we’d love to help you capture the real, human side of your business or organization.

3. Accessibility Beyond Overlays

Accessibility is about making your website welcoming and usable for everyone. Quick fixes like widgets and overlays fall short of creating truly inclusive experiences, and have fallen out of favor in recent years. (In fact, one of the biggest accessibility widget companies was just fined $1M for misleading claims!) True accessibility comes from thoughtfully built, inclusive web experiences—like keyboard navigation, clear visuals, and optimized code.

If your website needs an accessibility tune-up let us know and we’d be happy to review it and provide some actionable recommendations. 

Let’s Connect

Let’s set up a time to chat about your website’s goals for 2025. Whether it’s improving your content, updating visuals, or enhancing accessibility, we’re here to help you get started.

If you’ve made it this far and like what you’ve read, we’d love for you to join our new mailing list, the Chaos-Free Press. Each month, we’ll share helpful insights and actionable tips—no spam, just the good stuff to keep your online presence thriving.

Wishing you a wonderful and prosperous year. 

Warmly,
Evan & Daniella