Why being genuine, transparent, and authentic with your prospects will simplify your marketing and get you better clients. My older son just turned 4. I try to read to him every night, and one of his favorite stories is Pete the Cat: Too Cool for School. In the story Pete the Cat wants to look […]
Less is more when it comes to your website
I like things that are simple. I like the simple elegance of single-speed bikes, and the simple deliciousness of a good grilled cheese sandwich. To me, less is more. The absence of complexities eliminate distractions and force me to focus on what’s most important: the enjoyment of riding a bike or the taste of a well-made sandwich. […]